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In the most populous country in the world, fast-food giant KFC has found unprecedented success by being different, not by being the same. Emerging Market Penetration CASE STUDY: KFC in CHINA KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary.
KFC entered the Chinese market inand it’s now the largest restaurant chain in the country, with a total of 4, restaurants. This case KFC in China focus on KFC is able to please the Chinese palate with its 'finger licking good' chicken that is part of the well-established dietary habits of the Chinese.
The Chinese, who until thes, were used to untidy restaurants and unfriendly service, have embraced the ambience, rich decors and friendly service of KFC.
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Introduction If one international brand must be selected as the most favorite one for Chinese consumers, it would be Kentucky Fried Chicken. KFC China Still Finger Lickin Good Case Study Solution & Analysis.
In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations.
Student’s role is to analyze the case. Find the latest business news on Wall Street, jobs and the economy, the housing market, personal finance and money investments and much more on ABC News.Kfc case study china